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Green Street Journal™ is the only concise industry source that tracks and analyzes the entire green energy & business market – from carbon markets to policy regulation.

To learn more about advertising on the Green Street Journal™, including unique sponsorship opportunities, please email advertising@gsjournal.com.

Download: Green Street Journal media kit

Advertising Guidelines

  • We accept GIF, JPEG, Rich Media & third party served ads
  • A default gif must be submitted for visitors without Flash or JavaScript
  • Must send click thru url to us in email (since it won’t be embedded in the flash file)
  • Lead time is 3 business days for non-rich media and 6 business days for rich media
  • 30-second and 4 loop max for any animation
  • Any audio must be user-initiated, defined as a click and not a mouseover, and clearly labeled with “Play” and “Stop” controls.
    Flash

  • All locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command. The following code needs to be manually added to the .swf file before the ad is sent to the Green Street Journal. Code must be added to a button on the outside layer (NOT a movie clip):on(release) { getURL(clickTAG,”_blank”); }
    For Expanding Advertisements

  • Expanding ads are subject to frequency capping
  • Expansion must be user initiated via click or mouseover
  • In the event of expansion via mouseover the expanded portion must automatically close when the user’s cursor moves off the ad.
  • In the event of expansion via click the expanded portion must be clearly marked with a “CLOSE X” button in at least 10-pt type
  • Expanding big boxes must be able to open to the left and expanding leaderboards must be able to expand down.
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