Google has taken many steps to enter into the energy business. First they dipped their toes in Google PowerMeter. After that they created Google.org which invests in renewable research and development. They now created a new Google entity called Google Energy, LLC. This new entity filed at FERC to become a wholesale power marketer. There are around 1,600 United States entities who have FERC’s approval to operate as power marketers. Most of these are utilities. Google is always surprising us with jumping into new and exciting businesses.

Google Energy is a wholly-owned subsidiary of Google, Inc. (Google), a technology company focused on web-based services. Google Energy states that it was formed to identify and develop opportunities to contain and manage the cost of energy for Google. Google Energy states that it intends to act as a power marketer, purchasing electricity and reselling it to wholesale customers.

Google Energy – FERC